The party season is fast approaching and, in addition to buying and making a plethora of outfits for the many functions the year-end brings, checking out necklace designs and narrowing down on the perfect accessories to purchase is also high priority to look your glitzy best at special occasions. Necklaces are an integral part to any special outfit. The latest necklace designs are a mix of funky and traditional. If you are on the lookout for a gold necklace online or whether you want to go edgier and are looking to buy a silver necklace online, we’ve put together the… View Post

People who are born between May 23rd and June 20th come under the sun sign Gemini. Those who belong to the sun sign Gemini are said to be friendly, jovial and creative. They wear their emotions on their sleeve and are extremely expressive beings. The gemstone assigned to the zodiac sign of Gemini is the pearl. It is considered to be the lucky gemstone for the sun sign and there are plenty of reasons why. One of the main reasons for this is that astrologers claim that since Gemini is governed by Mercury, and pearl harnesses the power of Mercury,… View Post

Coloured stones make for meaningful and gorgeous rings, whether for yourself, a gift or an engagement. But the durability of certain gems for everyday use is often overlooked, or not known at all, too unassuming buyers. Not all precious stones are equal when it comes to resilience. Some, such as diamond, can withstand pressure and knocks without getting so much as a scratch – it is the hardest substance on earth, after all. Others, while looking exquisitely beautiful and being extraordinarily expensive, are surprisingly fragile and could crack or chip with an unsuspecting bump or careless fall. This is why… View Post

Those born under the zodiac sun sign of Pisces celebrate their birthday within the period from February 18 to March 20. Pisces is a water sign so it is not surprising that their birthstone is the beautiful aquamarine, which literally translates from Latin to mean ‘water of the sea’. The sun sign symbol of the Pisces features two fish and according to ancient folklore, aquamarine is believed to be the treasure of the mermaids. Aquamarine is known for its impressive and soothing blue colour and astrologers believe that this gem is extremely useful to the Pisceans who wear it, influencing… View Post

Diwali is one of the biggest festivals in India. The festival of lights is a time for family celebration and reverence to Lakshmi, the Hindu goddess of prosperity. Which is why investing in gold and silver and treating yourself or others to jewellery and gifts is an important part of the celebrations.     Gold is usually bought on Dhanteras, the first day of the festival of Diwali. It has great auspicious importance and people flock to jewellery stores to purchase shiny new biscuits, jewellery and coins. If you are looking to invest in gold or silver this Diwali, we cover… View Post

A few decades ago, Indian women preferred to buy jewellery from their trusted local jeweller, be it a personal milestone, an impulse buy or a wedding. However,  recent changes in consumer habits have indicated a gradual shift to shopping for jewellery at national jewellery houses with thriving presence across tier I, II & III cities. In fact, India is the second highest consumer of gold in the world and one of the leading exporters of gems and jewellery in the world. Precious metal & gemstone jewellery market is huge in India and to supply the demand, there is no dearth… View Post

Navratri, one of India’s most-loved festivals, is right around the corner. Characterized by worship and dance, the exact translation of the word ‘Navratri’ from Sanskrit is ‘nine nights’ and it is those nine consecutive nights where all the fun and festivities take place. In addition to the worshipping aspect of Navratri, the festival is enjoyed because of the opportunity to dress up and go out dancing in all your finery when performing the traditional Gujarati dance called Garba. Jewellery is also bought to go with these fabulous traditional ensembles in an array of hues. From single tone silver to colourful… View Post