Diamonds have always been tremendously valued and precious. Some legends say they’re part of the bright, twinkling stars, others describe them as the precious tears of the gods. For centuries, humankind has been infatuated by the sparkle and charm of these stunning stones. But for all its shimmer and gleam, the diamond is, in fact, a highly simple substance. It is made up of pure carbon – the basis for all life on earth. What makes it special? Aside from its glorious beauty, the diamond is the hardest known substance found, naturally. What differentiates this most cherished stone from common… View Post

A diamond ring is endearing to a woman for so many reasons. It can be an engagement or a wedding ring which represents true love, an inherited heirloom ring with sentimental value,  a piece of jewellery she gifted herself outside of any relationship, or just an elegant high-fashion statement that will not remain un-flaunted. If diamonds are your best friends, then why let grime, dirt and cracks happen to them? Those who wear their diamond rings on a regular basis, know that their rings sparkle a little less over a period of time. They stop looking as shiny as they… View Post

Preetika C.’s fiancé thought he was buying a great quality diamond to be set into a ring he designed for his to-be wife. But though the ring was beautiful, something about the stone wasn’t quite right. Preetika says, “I don’t have too much experience with diamonds but knew that its sparkle wasn’t matched to its price tag. So I took it to another jeweler who confirmed that it was a sub-par diamond for which we had been charged almost double the market value for.” The couple had to unmount and replace the stone. Preetika adds, “It was really quite disappointing… View Post