What are birthstones? Gemstones associated with your birth month are known as birthstones. Jewelry made from birthstones is usually worn as pendants or rings. A variety of gemstones were considered lucky in ancient cultures and civilizations according to a variety of events. According to historical literature, there are also birthstones associated with each month of the Gregorian calendar. The energy you receive from these stones depends on their origin and can be either positive or negative. The zodiac signs are also associated with specific birthstones. What is the traditional birthstone color for a Libra born in October? Those born under… View Post

Navratri, one of India’s most-loved festivals, is right around the corner. Characterized by worship and dance, the exact translation of the word ‘Navratri’ from Sanskrit is ‘nine nights’ and it is those nine consecutive nights where all the fun and festivities take place. In addition to the worshipping aspect of Navratri, the festival is enjoyed because of the opportunity to dress up and go out dancing in all your finery when performing the traditional Gujarati dance called Garba. Jewellery is also bought to go with these fabulous traditional ensembles in an array of hues. From single tone silver to colourful… View Post

It’s that time of the year again. India’s very own sibling appreciation day, The Raksha Bandhan or Rakhi, where girls and women celebrate the bond they have with the special men in their lives, whom they consider brothers, and boys and men reciprocate with their tokens of appreciation. But while chocolates or flowers may serve as a Rakhi gift for some of your rakhi sisters, some relationships are definitely more precious and in need of equally precious gifts for rakhi. What else can serve the purpose of the precious gift than a precious jewellery piece for your best sister this… View Post

Commitment is a tricky concept, what with all its various interpretations and implications. Luckily jewellery that symbolises commitment is not that hard to define. No, we don’t mean the Wedding Ring or the Engagement Ring, we’re talking about their breezier, sleeker, younger cousin – Promise Rings. It’s the ‘in-between’ ring, the ring that represents the invigorating new rush of love, a stepping stone from where great many love stories unfold. What Is A Promise Ring? A promise ring is a pre-engagement ring in the context of a romantic relationship. In most cases, promise rings can be given when a couple… View Post

Ask most people to describe their idea of a perfect holiday is and chances are you’ll hear the word “beach” mentioned somewhere in that fantasy. The beach isn’t just the perfect place to unwind, splash around and get an alluring tan, it’s also the runway for holiday fashion. There are a ton of cute kaftans, sexy swimsuits and summer dresses to flaunt your style with on the shore. Not to mention the super cute beach jewelry! Whether you love those hippie-style beach glass necklaces and bulky beach bracelets or the sleek and elegant gold beach jewelry like body chains and… View Post

A few decades ago, Indian women preferred to buy jewellery from their trusted local jeweller, be it a personal milestone, an impulse buy or a wedding. However,  recent changes in consumer habits have indicated a gradual shift to shopping for jewellery at national jewellery houses with thriving presence across tier I, II & III cities. In fact, India is the second highest consumer of gold in the world and one of the leading exporters of gems and jewellery in the world. Precious metal, gemstone and birthstone jewellery market is huge in India and to supply the demand, there is no… View Post

Nothing completes the perfect outfit like well-picked out accessories. A drab tee shirt and jeans can be transformed into laid-back cool with some edgy earrings. Or spice up a simple office dress with some sexy ear candy.  Whether bold and beautiful or chic and subtle, we’ve laid out the hottest Earring trends that are already taking over 2020 – keep those eyes peeled and those ears ready. Best Earring Styles for 2020 1.Girl with the Pearl Earring Too often associated with Breakfast at Tiffany’s and jewellery your mom used to wear in the 70s, pearls are back is business. Neat… View Post