A few decades ago, Indian women preferred to buy jewellery from their trusted local jeweller, be it a personal milestone, an impulse buy or a wedding. However,  recent changes in consumer habits have indicated a gradual shift to shopping for jewellery at national jewellery houses with thriving presence across tier I, II & III cities. In fact, India is the second highest consumer of gold in the world and one of the leading exporters of gems and jewellery in the world. Precious metal, gemstone and birthstone jewellery market is huge in India and to supply the demand, there is no… View Post

What can turn the traditional, regular and centuries-old experience of wearing jewellery into a futuristic, versatile, highly personal and hi-tech experience, while never compromising on the aesthetics? 3D printed jewellery Step into the revolutionary world of 3D printed jewellery, where all your jewellery dreams quite literally come to life. The trend of wearing 3D printed jewellery has been around since before 2013 but has slowly turned into a fashion and art-fueled mania among certain ‘hip’ circles and is gaining popularity among women and men across all demographics. To explain it simply, 3D printing is a process in which materials are joined,… View Post