India’s 10 Best Jewellery Brands

A few decades ago, Indian women preferred to buy jewellery from their trusted local jeweller, be it a personal milestone, an impulse buy or a wedding. However,  recent changes in consumer habits have indicated a gradual shift to shopping for jewellery at national jewellery houses with thriving presence across tier I, II & III cities. In fact, India is the second highest consumer of gold in the world and one of the leading exporters of gems and jewellery in the world. Precious metal, gemstone and birthstone jewellery market is huge in India and to supply the demand, there is no dearth of top jewellery brands.

While the mom-and-pop jewellery stores abound and flourish, there are a number of national heavyweights in Indian jewellery space that are renowned for their exquisite, flawless & beautiful jewellery, setting international standards in gemstone and precious metal aesthetics. Be it daily wear, tribal, traditional, antique, bridal or fine jewellery, Indian jewellery houses are always giving their foreign counterparts a run for their money.

We’ve put together a list of India’s top 10 jewellery stores, that are respected for the quality and designs of their products as well as impeccable service they offer to their patrons. We have also listed the types of jewellery these brands specialise in so if you’re looking for diamond brands in India, gold brands in India or just the top jewellery brands in India, this list will help you pick the best jewellery brand for you.

Top Ten Jewelry Brands In India

1. Amrapali Jewels

Tribe By Amrapali

A Jaipur-based jewellery house founded in 1978, Amrapali Jewels makes the world’s finest heritage luxury jewellery that is to die for. Named after a famous Indian courtesan/muse Amrapali, the jewellery house blends traditional Indian craftsmanship with heritage motifs by putting a contemporary spin on it, producing jaw-dropping gemstone masterpieces on silver and gold. While polki, panna, minimal as well as statement gemstone jewellery forms their signature collections, Tribe By Amrapali produces spell-binding fashion and tribal jewellery inspired by mythical and abstract art themes. If your palette inclines towards designer statement jewellery inspired by the effervescent Indian heritage, Tribe By Amrapali is the best jewellery store in India to shop at. They have stores in major Indian cities including Mumbai, Delhi, and Jaipur.

Types of Jewellery at Amrapali Jewels: Diamond Jewellery, Silver Jewellery, Polki (cut diamonds set in traditional Indian style), Panna (Emerald), Statement Jewellery, Tribal Jewellery, Gemstones, etc.


2. Kalyan Jewellers

Muhurat Wedding Collection

A behemoth jewellery brand with 122 stores across India and the Middle East, Kalyan Jewellers have been in the business since pre-independence. They have introduced Muhurat range for bridal collection in pure gold, diamond and handcrafted jewellery, Anokhi for uncut diamonds and Candere for precious diamonds. Their dancing diamond collection called Glo is a special innovation where suspended diamonds within the jewellery pieces ‘dance’ hypnotically. While some of their expensive and grandiose jewellery start from six digits and above, they also have affordable and contemporary daily wear collections for a low-key look. Kalyan Jewellers is the most trusted and visited jewellery brand in India for bridal jewellery, with loyalists who swear by their jewellery products. Amitabh Bachchan is the brand ambassador and his ads for the brand are eagerly awaited by fans.

Types of Jewellery at Kalyan Jewellers: Wedding/Bridal Jewellery By State, Antique Jewellery, Uncut Diamonds, Polki Diamonds, Everyday Diamonds, Pearls, Gold Jewellery,  Gemstones, Platinum, etc.


3. Malabar Gold & Diamonds

 Kareena Kapoor for Malabar Gold & Diamonds

One of India’s topmost trusted jewellery brand with staggering turnovers, Malabar Gold & Diamonds was founded in 1993 in Kerala and has over 210 showrooms across 9 countries. They have the most comprehensive bridal jewellery collection mainly for South Indian brides, but also for brides from across all regions of India. From stylish diamond and platinum jewellery for occasions, daily wear, office wear to heavily embellished gold, diamond and gemstone jewellery, Malabar Gold’s range of offerings is diverse and wide. Notable collections are Era for uncut diamond jewellery and Fior- floral-themed, elegant and dainty jewellery. Kareena Kapoor is the face of the brand.

Types of Jewellery at Malabar Gold & Diamonds: Solitaire Diamonds, Spiritual Jewellery,  Party Wear Jewellery, Casual Wear Jewellery, Office Wear Jewellery, Gold Jewellery,  Maang Tikka, Platinum Jewellery, etc.


While you’re here, check out this authoritative guide on how to buy a diamond.

4. Tanishq

Models in Tanishq gold jewellery

A division of Tata and one of the biggest Indian jewellery retail chains, Tanishq was founded in 1994 and boasts of 160 stores and over Rs. 10,000 crores in sales in the last year. The name of the brand was coined using ‘Tan’ meaning body and ‘Nishk’ meaning gold ornament. Tanishq knows how to woo women with Bollywood inspired collections like Padmavat & Jodha Akbar, traditional collections like Swarnam and Shubham, Mia for the cosmopolitan woman and Rivaah for the brides. Their wedding and engagement rings are highly sought after. Deepika Padukone is the brand ambassador. Tanishq’s advertising appeals to women for its fine balancing act, depicting the strength of a woman with her delicate nature, like high-quality jewellery.

Types of Jewellery at Tanishq: Kundan Jewellery, Solitaire Diamonds, Wedding Jewellery, Engagement Rings, Polki Jewellery, South Indian Jewellery, Gold Jewellery,  Mangalsutra, Platinum Jewellery, Pearls, etc.


5. Joy Alukkas

Kajol for Joy Alukkas

Founded in 1956 in Thrissur, Kerala, Joy Alukkas reigns the southern markets and has 140 stores across 11 countries. Their creations include expertly crafted traditional South Indian gold jewellery, including elaborate gold and gemstone jewellery for all occasions. Kajol is the brand face. Winner of several quality awards, including the Superbrand title, Joy Alukkas is a well-respected and well-known jewellery brand all across India.

Types of Jewellery at Joy Alukkas: Uncut Diamonds, Gemstones, Gold Jewellery, Platinum Jewellery, Pearls, Daily Wear Jewellery, Party Wear Jewellery, Office Wear Jewellery,  Silver Jewellery, Gold Coins, Gold Bars, etc.


6. PC Jeweller

La Danza Collection

Incorporated in 2005 in Delhi, PC Jeweller has swiftly rose through the ranks of the Indian jewellery market and has over 94 stores in 74 cities. Their stores are often located in high street shopping areas  and their jewellery repertoire consists of fabulous collections across price points, their expertise being diamond jewellery. They have excellent offerings in wedding and engagement rings as well as daily wear jewellery. Akshay Kumar and Twinkle Khanna are the brand ambassadors.

Types of Jewellery at PC Jeweller: Diamond Jewellery, Solitaire Rings, Pendants, Gemstones, Gold Jewellery, Silver Jewellery, Mangalsutra collection, etc.


7. Senco Gold & Diamonds

Senco Earrings

Founded in 1938, Senco Gold & Diamonds is headquartered in Kolkata, with 91 stores across major Indian cities. Their gold and jewellery designs are artistic and their price ranges are suited for every social strata. Their bangles and earrings collections are splendidly designed and their cocktail rings are swoon-worthy. Their Everlite collection is a perfect mix of gold and diamond jewellery. Their brand endorser is Vidya Balan.

Types of Jewellery at Senco Gold & Diamonds: Diamond Jewellery, Gold Jewellery, Bengali Jewellery, Silver, Kids Jewellery, Platinum, Gold Coins & Bars, Cocktail Jewellery, Bengali Bangles, etc.


Do you want to test whether your diamond is real or fake? This helpful article will help you test your diamond

8. Orra

Orra Platinum Love Bands

One of India’s most trusted diamond jewellery brands, Orra needs no introduction. The brand is a go-to name for Solitaires, couple bands, stunning gemstone bracelets, Orra Crown Star collection (made with 73 facet solitaires) and the most amazing engagement rings for couples. They have 34 stores across 25 cities and their elegant, minimal ambience appeals to the sophisticated, modern woman of today. Orra offers custom jewellery options for every woman to indulge in the art of self-expression through jewellery. Orra’s designs are highly innovative in terms of framework and geometry and the brand is famous for bringing international jewellery trends to India with a twist of their own.

Types of Jewellery at Orra: Solitaires, Diamond Jewellery, Pendants, Earrings, Spiritual Jewellery, Bridal Jewellery,  Kada Bangles, Gold Jewellery, Silver Jewellery, Platinum, etc.


9. TBZ (Tribhovandas Bhimji Zaveri)

Emerald & diamond necklace

Another stalwart in the jewellery arena and the oldest on our list, Tribhovandas Bhimji Zaveri (TBZ) was founded in 1864, and since then it has garnered multiple accolades and tremendous consumer respect and patronage. They have 31 showrooms in 23 cities, including all metropolitans and a number of tier II & III cities. TBZ is famous for its resplendent Kundan jewellery, magnificent bridal collections, artistic festival jewellery, contemporary Italian jewellery collection called Ria, and the royal jewellery collection called Azva. When it comes to the sheer richness of craft and artistry, TBZ is at the forefront of quality and innovation.

Types of Jewellery at TBZ: Diamond Jewellery, Necklaces, Earrings, Jadau, Bridal Jewellery,  Gold Jewellery, Platinum, Lightweight Jewellery, etc.


10. CaratLane

Bestselling CaratLane pendants

Primarily an online jewellery brand, CaratLane deserves to be on the list, not just for the growing number of their offline stores in the country, but also for the speed and effectiveness with which it has captured the contemporary Indian woman’s heart and mind. Stylish and affordable gold, and diamond jewellery for all occasions, the abundance of variety in ornaments, the expansive of jewellery catalogue for different psychographics, and highly creative collections like Bombay Deco (inspired by the city), Butterfly (colorful, elegant jewellery), and Madhubani (inspired by elements of nature), all wrapped up in a box full of trust and quality. They currently have 39 offline stores in major cities and expansion plans are underway.

Types of Jewellery at CaratLane: Diamond Jewellery, Solitaire Diamonds, Necklaces, Earrings, Rose Gold, White Gold, Bridal Jewellery,  Gold Jewellery, Platinum, Silver, Religious Jewellery, Infant Jewellery, Casual Jewellery, etc.


Shopping for jewellery at the top Indian jewellery stores will be a highly rewarding and enlightening experience for all jewellerista’s. These are India’s top jewellery brands that are a true reflection of India’s jewel supremacy, heritage craftsmanship, iconic design styles and tasteful creations of timeless beauty. Which is your favourite jewellery store? Let us know in the comments below.


  1. Ankit
    July 31, 2018 / 10:29 pm

    Which is the best brand for promise rings in India?

    • jeweladmin
      October 29, 2018 / 3:22 pm

      CaratLane, Candere and Bluestone have many varieties you can browse through online. You can also check for promise bands or eternity rings at your local jewellers. Brands like Swarovski have beautiful designs in rings that can be gifted as promise rings – these are also less expensive that buying the diamond variety.

    • kalyan
      September 17, 2019 / 4:03 pm

      Good one!
      Look kalyanjewellers
      You will find wide varieties of jewellery designs

  2. Olivia Hartley
    November 29, 2018 / 6:36 pm

    these collections are Love able and specially ORRA i think you should call it a love symbol.

    • jeweladmin
      November 30, 2018 / 10:44 am

      Hi Olivia,
      Thanks for dropping by! We love pretty rings too. Check out more fabulous rings in this guide to 10 iconic jewels.

  3. Amrita
    December 14, 2018 / 10:45 am

    Buying gold and diamonds from smaller shops can be risky. I once bought a diamond ring only later to find out that the carat weight was highly exaggerated.

    • jeweladmin
      December 17, 2018 / 11:45 am

      Yup, unless you trust the jeweller it’s best to go to a known store. However, there are some ways to check whether the diamond you have bought is real. You can check out this guide on testing diamonds.

    • Swarna kamal Chandra
      December 24, 2018 / 9:37 pm

      Not all are same.

  4. tirumalajewellers
    March 21, 2019 / 2:39 pm

    Hi, you have post here a very useful information for everyone
    who looking to learn more information on this topic. I read it
    with most enjoyment and believe that everyone can apply it for
    their own use. Thank you for useful post. Looking to read more
    from you.

  5. Avi Goyal
    April 1, 2019 / 4:42 pm

    Thanks for sharing the top diamond jewellers in India with plenty of jewellery article your site provides valuable information but you forgot to add Geet Jewellery in your list they have many new designs diamond jewellery on their site. Please update your list

  6. Tresa George
    April 24, 2019 / 11:30 am

    Among this Tanishq is my favorite. I think Tanishq is the most trusted brand and one of the best online Jewellery shopping store India offering a variety of Jewelry collection suitable for different occasion like Anniversary, Wedding, Engagement, Festival, Party, Valentine, etc.

  7. Payal Chauhan
    May 15, 2019 / 4:54 pm

    Good luck with your collections. Love it. What about Kasturi Diamond an online jewelry brand? I think you can also add it in your collection. Stylish.latest design and affordable gold, and diamond jewelry for all occasions are available.

  8. Sayyad Riyaz Hussain
    July 6, 2019 / 5:38 pm

    MALABAR is best

  9. Harshita Rathore
    July 7, 2019 / 6:08 am

    according to me d’dmas is the best which can really dazzle ur world

  10. kia
    July 16, 2019 / 6:01 pm

    vogue crafts and designs jewelry manufacturer in India

  11. Ankit Jain
    August 11, 2019 / 12:17 pm

    Surely above mentioned are the best jewellery brands of india, but I feel Jewelroof surely need a place in it with the trust brand of R S BAFNA JEWELLERS this is surely gonna be huge.

  12. Beadsnfashion
    September 6, 2019 / 12:05 pm

    Thanks for sharing this useful information with us. It’s really interesting and more informative. I have been following your blog for quite some time and I like the content that you have shared with your readers. We also provide affordable wholesale fashion jewelry online for Women like beads, pendants, Chains, Findings etc. So keep sharing…

  13. Rishu
    September 11, 2019 / 7:21 pm

    Very informative article about jewellery brands of India. Thanks for sharing!!

  14. Graciela Sison
    September 15, 2019 / 1:28 pm

    Good morning

    I am writing to you because I thought that our Jewelry Stores Email List and Jewelry Contacts Directory may be of interest to your business, specifically in helping you to expand your B2B sales.

    Earlier this month, we have released the most comprehensive and complete database of all jewelery store contact details in the world. This database is ideal for jewelery focused businesses that are looking to promote their B2B products or services to the entire jewelery industry in the world.

    The B2B database works great for newsletters, email campaigns, social media marketing and much more. At the moment, the entire database has approximately 40,000 jewelery stores and jewelery-related businesses and comes in an Excel spreadsheet.

    Our database has been especially instrumental in helping many Jewelery related manufacturers from China to tap into the Western markets and to date.

    You can view a sample of the database and learn more about it at creativebeartech . com /product /jewelry-stores-email-list-and-jewelry-contacts-directory/

    This database is currently discounted for the next few and normal price will be implemented afterwards.

    I hope the above is of assistance.

    Kind regards


    • Ujwal
      October 10, 2019 / 5:45 pm

      Hello Alec,

      Could you kindly mail me the details on


  15. Vijay and Sons
    October 1, 2019 / 1:02 pm

    Nice article thanks for sharing needful content we provides the service of jewellery please visit our website to check more :-


  16. Ashwin
    October 4, 2019 / 3:03 pm

    Amazing content. Thanks for sharing the information.

  17. Shaunte Greenham
    October 14, 2019 / 2:17 pm

    As per your request, here is a sample of the jewelery store database:

    With best regards

  18. Eric
    October 16, 2019 / 10:54 pm

    Hello! I just want to contact you about the newest Jewelry Anti-Theft system and RFID Inventory system like this: You can see how it works VIDEO :

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  19. soni mehra
    October 19, 2019 / 1:51 pm

    amazing and good information about India’s top trusted jewelry brands.

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