A few decades ago, Indian women preferred to buy jewellery from their trusted local jeweller, be it a personal milestone, an impulse buy or a wedding. However,  recent changes in consumer habits have indicated a gradual shift to shopping for jewellery at national jewellery houses with thriving presence across tier I, II & III cities. In fact, India is the second highest consumer of gold in the world and one of the leading exporters of gems and jewellery in the world. Precious metal & gemstone jewellery market is huge in India and to supply the demand, there is no dearth… View Post

A diamond ring is endearing to a woman for so many reasons. It can be an engagement or a wedding ring which represents true love, an inherited heirloom ring with sentimental value,  a piece of jewellery she gifted herself outside of any relationship, or just an elegant high-fashion statement that will not remain un-flaunted. If diamonds are your best friends, then why let grime, dirt and cracks happen to them? Those who wear their diamond rings on a regular basis, know that their rings sparkle a little less over a period of time. They stop looking as shiny as they… View Post

Read our in-depth guide on how to protect your precious pearl jewellery, clean stubborn stains and maintain so that it shines lustrously through the years. Pearls are a classic go-to jewellery choice for women. These iconic jewels are an essential part of every woman’s jewellery must-haves. Throughout the decades, these beautiful orbs from the sea have had their fair share of popularity and pomp, their trendiness waxing and waning as styles evolve and develop, but never disappearing completely. In fact, 2018 saw pearls coming back into fashion big time, as we predicted in our best earrings trends for 2018 article.… View Post

What pops into your head when you hear ‘kids’? Diaper rashes, toys, homework, playdates, candies and a whole lot of tantrums! But kids and jewellery? Hardly. You’d think that kids and jewellery are not particularly a good match. And you’d be right too. Kids, as kids should be, are playful and carefree, not particularly good at handling delicate items like jewellery. But think again. Kids, especially little girls, love to play dress-up and it won’t be long before they start taking interest in jewellery and even demanding you buy them their own. Parents from various cultures around the world adorn… View Post

Describing South Indian jewellery as ‘ornate’ would be accurate, but a gross oversimplification of what it really is. To South Indians, jewellery is deeply rooted in every aspect of their life tradition, religion, rituals, ceremonies, weddings, festivals and is perceived as a status symbol, the abundance and display of which is proportional to one’s success in society. South Indian jewellery styles and craftsmanship are traditional, grandiose and distinctive, clearly setting it apart from jewellery styles found in other states of India. Gold plays a central role in South Indian jewellery, followed by diamonds, pearls and kemp stones. Let’s take a… View Post

“Water is best, but gold shines like fire blazing in the night, supreme of lordly wealth.” – Thus spake ancient Greek lyric poet Pindar. One has to agree and wonder. What is the attraction of gold that it has remained the most valuable and the most venerated metal from the ancient times to the present day? In jewellery circuits, gold is always the new black. Having a heart of gold is splendid, but having a box full of precious gold jewellery is even more splendid. Aside from being an eternal adornment, gold has been believed to have special properties that… View Post

Gold jewellery never goes out of style, but 2018 has seen the biggest gold rush in recent years. Tribal, traditional, floral, vintage – no matter the theme, one common motto runs through the popular and best gold jewellery styles in 2018 – ‘Go big or go home’. Big and chunky bracelets, hoops, statement necklaces and  rings have ruled the ‘gold’ roost this year. We’ve rounded up a few raging hot gold jewellery trends that are causing a stir in 2018, keeping in mind party favourites across the globe as well as the upcoming Indian wedding season. Top 5 Global Gold… View Post