A few decades ago, Indian women preferred to buy jewellery from their trusted local jeweller, be it a personal milestone, an impulse buy or a wedding. However,  recent changes in consumer habits have indicated a gradual shift to shopping for jewellery at national jewellery houses with thriving presence across tier I, II & III cities. In fact, India is the second highest consumer of gold in the world and one of the leading exporters of gems and jewellery in the world. Precious metal & gemstone jewellery market is huge in India and to supply the demand, there is no dearth… View Post