A few decades ago, Indian women preferred to buy jewellery from their trusted local jeweller, be it a personal milestone, an impulse buy or a wedding. However,  recent changes in consumer habits have indicated a gradual shift to shopping for jewellery at national jewellery houses with thriving presence across tier I, II & III cities. In fact, India is the second highest consumer of gold in the world and one of the leading exporters of gems and jewellery in the world. Precious metal, gemstone and birthstone jewellery market is huge in India and to supply the demand, there is no… View Post

The term ‘Diamond’ is derived from the greek word ἀδάμας (adámas), meaning unbreakable. Diamonds were first recognized and mined in India along with the alluvial stone deposits of the rivers Penner, Krishna, and Godavari for at least 6000 years. Since diamonds are used as religious icons in ancient India, they are treasured as gemstones. Their popularity has risen from the 19th century because of innovation, increased supply, growth in the economy, improved cutting, and polishing techniques. Diamonds can be identified by their high thermal conductivity (900–2320 W·m−1·K−1). They have a high refractive index, but other materials have similar refractivity as… View Post

Anyone who has been to India understands that Indian love for jewelry is far from wealth accumulation and that it has more to do with love for culture and aesthetics, and jewellery was used as a means to accentuate the beauty and stood tall as a symbol of pride and esteem. And this love stays true even today. From trinkets to anklets, the Indian jewellery market has a lot to offer, making it extremely hard to decide where to buy quality jewelry from. Because gone are the days when jewellery shopping meant going to your trusted local jewelers and buying… View Post

A few decades ago, Indian women preferred to buy jewellery from their trusted local jeweller, be it a personal milestone, an impulse buy or a wedding. However,  recent changes in consumer habits have indicated a gradual shift to shopping for jewellery at national jewellery houses with thriving presence across tier I, II & III cities. In fact, India is the second highest consumer of gold in the world and one of the leading exporters of gems and jewellery in the world. Precious metal, gemstone and birthstone jewellery market is huge in India and to supply the demand, there is no… View Post

Hyderabad was a famous pearl and diamond hub in the olden times and it is known as the ‘City of Pearls.’ From 18th to 20th century under the patronage of the ruling Nizams many pearl craftsmen imported pearls from Dubai and made the finest pearl jewellery, the craft flourished and continues to attract people from all over to the city. From Akoya, Freshwater, Tahitian to South Sea Pearls (real and cultured), you will find that Hyderabad offers exquisite pearls that never go out of style. Top jewellery stores offer a number of traditional, modern and concept designs. Want to own… View Post

Astrological Sign – Virgo Those born under the star sign of Virgo are lucky to have Sapphire, a stunning gem, as their zodiac birthstone. Virgo Dates: August 23-September 22 Zodiac symbol: The Virgin Virgo Birthstone: Sapphire Virgo Ruling Planet: Mercury Virgo Ruling Element: Earth The beautiful Sapphire has been one of the most valued and cherished gemstones for centuries, its brilliant blue hue charming royalty and noblemen through the ages.  Characteristics & Personality of Virgo Virgos are known to be perfectionists who plan to the last detail and are extremely thorough in their execution of tasks and projects. Those born under this sun sign are extremely careful… View Post

Describing South Indian jewellery as ‘ornate’ would be accurate, but a gross oversimplification of what it really is. To South Indians, jewellery is deeply rooted in every aspect of their life tradition, religion, rituals, ceremonies, weddings, festivals and is perceived as a status symbol, the abundance and display of which is proportional to one’s success in society. South Indian jewellery styles and craftsmanship are traditional, grandiose and distinctive, clearly setting it apart from jewellery styles found in other states of India. Gold plays a central role in South Indian jewellery, followed by diamonds, pearls and kemp stones. Let’s take a… View Post

One of the most fun parts of getting married is planning the wedding outfits and jewellery, and buying a mangalsutra is no exception. With so many styles available in the market, it is easy to choose a mangalsutra design that suits your taste perfectly. Whether you are looking for the latest mangalsutra designs or a traditional and simple mangalsutra design, there is no dearth of options to browse through. We’ve scoured the internet in search of the best mangalsutra designs. From gold mangalsutra to diamond mangalsutra, Maharashtrian mangalsutra to South Indian mangalsutra, we’ve covered different styles, including mangalsutra bracelets, so… View Post