A few decades ago, Indian women preferred to buy jewellery from their trusted local jeweller, be it a personal milestone, an impulse buy or a wedding. However,  recent changes in consumer habits have indicated a gradual shift to shopping for jewellery at national jewellery houses with thriving presence across tier I, II & III cities. In fact, India is the second highest consumer of gold in the world and one of the leading exporters of gems and jewellery in the world. Precious metal, gemstone and birthstone jewellery market is huge in India and to supply the demand, there is no… View Post

Commitment is a tricky concept, what with all its various interpretations and implications. Luckily jewellery that symbolises commitment is not that hard to define. No, we don’t mean the Wedding Ring or the Engagement Ring, we’re talking about their breezier, sleeker, younger cousin – Promise Rings. It’s the ‘in-between’ ring, the ring that represents the invigorating new rush of love, a stepping stone from where great many love stories unfold. What Is A Promise Ring? A promise ring is a pre-engagement ring in the context of a romantic relationship. In most cases, promise rings can be given when a couple… View Post

Real Pearls are often referred to as “timeless”. However, it is important to take care of your precious pearls to make them long-lasting and prevent them from losing their beauty. Natural pearls are the rarest of them all and consequently the most precious. The pearls we find today are usually cultured pearls, that is, pearls created by either a mussel or oyster farmer under specific controlled conditions. There are two types of cultured pearls: – 1. Saltwater pearls 2. Freshwater pearls While the freshwater and saltwater pearls may look similar they come from different sources. Saltwater pearls are grown within… View Post

For a lot of women, a killer outfit is not complete until it is appropriately accessorized. But while some people have a knack for picking and matching jewellery with clothes, for most it can be quite confusing business. That’s why it’s essential to have some classic pieces that lend themselves well to all sorts of attire. If you are looking to perfect your accessorizing abilities, here is a list of the 11 must have jewellery pieces every woman must own. Women’s Must Have Jewellery Pieces For Every Occasion 1. Pendant   A simple gold chain with a meaningful pendant is… View Post

Describing South Indian jewellery as ‘ornate’ would be accurate, but a gross oversimplification of what it really is. To South Indians, jewellery is deeply rooted in every aspect of their life tradition, religion, rituals, ceremonies, weddings, festivals and is perceived as a status symbol, the abundance and display of which is proportional to one’s success in society. South Indian jewellery styles and craftsmanship are traditional, grandiose and distinctive, clearly setting it apart from jewellery styles found in other states of India. Gold plays a central role in South Indian jewellery, followed by diamonds, pearls and kemp stones. Let’s take a… View Post

When planning a trip to Dubai, shopping will surely be on your mind – it’s a haven for all those who want to splurge. From clothes and footwear to electronics, chocolates and dry fruits to spices. But perhaps one of the biggest pulls to the city known for its shopping experiences is its gold jewellery. The Old and the New Gold Souks (markets) in Dubai are probably the best in the world, with people from all over the globe visiting Dubai just to shop for their weddings or other special occasions. Buying gold in Dubai is popular because it’s previously… View Post

Gold jewellery is a woman’s ageless companion and an essential fashion statement. The strength, beauty and grandeur of gold make it a superior choice in the ornamental kingdom. Even though gold doesn’t tarnish as easily as silver, it does lose its shine every now and then. 24 karat pure gold is not likely to tarnish; however, in lower karats (18K and 22K), where the gold is mixed with other alloys (like silver and copper), tarnish, dullness and patina will surely set in over time. Understanding Tarnish In Gold Jewellery You may own three common types of gold jewellery: yellow gold,… View Post

The party season is fast approaching and, in addition to buying and making a plethora of outfits for the many functions the year-end brings, checking out necklace designs and narrowing down on the perfect accessories to purchase is also high priority to look your glitzy best at special occasions. Necklaces are an integral part to any special outfit. The latest necklace designs are a mix of funky and traditional. If you are on the lookout for a gold necklace online or whether you want to go edgier and are looking to buy a silver necklace online, we’ve put together the… View Post