A few decades ago, Indian women preferred to buy jewellery from their trusted local jeweller, be it a personal milestone, an impulse buy or a wedding. However,  recent changes in consumer habits have indicated a gradual shift to shopping for jewellery at national jewellery houses with thriving presence across tier I, II & III cities. In fact, India is the second highest consumer of gold in the world and one of the leading exporters of gems and jewellery in the world. Precious metal, gemstone and birthstone jewellery market is huge in India and to supply the demand, there is no… View Post

The party season is fast approaching and, in addition to buying and making a plethora of outfits for the many functions the year-end brings, checking out necklace designs and narrowing down on the perfect accessories to purchase is also high priority to look your glitzy best at special occasions. Necklaces are an integral part to any special outfit. The latest necklace designs are a mix of funky and traditional. If you are on the lookout for a gold necklace online or whether you want to go edgier and are looking to buy a silver necklace online, we’ve put together the… View Post

The celebration season is here and what better way to mark the end of the old and the beginning of the new year than with a little glamour and glitter on your finger. As we celebrate Christmas, New Year and wedding season over the next few months, accessories need to keep up with the booked social calendar. We’ve already covered the best necklaces to purchase for the festive season and the best pairs of earrings you can buy for the holidays. We’ve now turned our focus to gorgeous rings to add sparkle and brightness to any special occasion. Whether you… View Post

Valentine’s Day is a day when all the romantics at heart are busy planning an eventful evening or daytime date to be spent with their special someone. If you are looking for the ideal Valentine’s Day gift for your lady love, what better way to show your appreciation than a beautiful jewel. From rings to bracelets, necklaces to earrings, we’ve put together the best of the best Valentine’s Day-themed jewellery. Check out these amazing pieces as well as details on where you can buy them below. Ring Rings make the perfect romantic gift on Valentine’s Day. Keep in mind that… View Post

Aquarius BirthStone The Aquarius birthstone is Amethyst. Aquarius Dates Those who are born between January 21 to February 20th are Aquarians. Traits of Aquarius Aquarius is the eleventh astrological sign of the twelve zodiac signs. Despite having the word ‘Aqua’ in its name and represented by the ‘water bearer’, Aquarius is actually an air sign. An Aquarius mind is original, always alert and looking to be stimulated. That is why those born under this sign can become complacent and lack motivation if they’re not wholeheartedly interested or mentally stimulated in their endeavours.   The birthstone for Aquarius is beautiful Amethyst,… View Post

Nothing completes the perfect outfit like well-picked out accessories. A drab tee shirt and jeans can be transformed into laid-back cool with some edgy earrings. Or spice up a simple office dress with some sexy ear candy.  Whether bold and beautiful or chic and subtle, we’ve laid out the hottest Earring trends that are already taking over 2020 – keep those eyes peeled and those ears ready. Best Earring Styles for 2020 1.Girl with the Pearl Earring Too often associated with Breakfast at Tiffany’s and jewellery your mom used to wear in the 70s, pearls are back is business. Neat… View Post

Commitment is a tricky concept, what with all its various interpretations and implications. Luckily jewellery that symbolises commitment is not that hard to define. No, we don’t mean the Wedding Ring or the Engagement Ring, we’re talking about their breezier, sleeker, younger cousin – the Promise Ring. It’s the ‘in-between’ ring, the ring that represents the invigorating new rush of love, a stepping stone from where great many love stories unfold. What Is A Promise Ring? A promise ring is a pre-engagement ring in the context of a romantic relationship. In most cases, promise rings can be given when a… View Post

Diwali is one of the biggest festivals in India and Dhanteras is celebrated a day before Diwali. The festival of lights is a time for family celebration and reverence to Lakshmi, the Hindu goddess of prosperity. Which is why investing in gold and silver and treating yourself or others to jewellery and gifts is an important part of Diwali and Dhanteras celebrations.     Gold is usually bought on Dhanteras, the first day of the festival of Diwali. It has great auspicious importance and people flock to jewellery stores to purchase shiny new biscuits, jewellery and coins. If you are looking… View Post